| # | Description | Amount (GBP) |
|---|---|---|
| 1 |
Website Development — Phase 1 (Draft)
Shopify build kickoff · Initial wireframes for 6 SKUs · Architecture & technical scope · Payment/shipping plan · GDPR compliance plan
|
800.00 |
| 2 |
Business Branding — Phase 1 (Strategy & Visual Identity)
Brand positioning (premium healthy snack · UK market fit) · Initial visual identity (colour palette, typography, tone of voice) · Brand strategy aligned with ESG / health / lifestyle
|
1,800.00 |
| 3 |
Brand Guidelines E-Book — Phase 1 (Research & Outline)
Brand storytelling research (Thailand origin + UK innovation narrative) · 30–40-page outline structure · Section drafts for tone, messaging consistency
|
600.00 |
| 4 |
Logo Design — Phase 1 (Concept Direction)
Logo concept exploration · 3–4 directional options · Initial mood board & rationale
|
400.00 |
| 5 |
Product Packaging Set (5 SKUs) — Phase 1 (Design Direction)
Packaging design concept for 5 flavours · Consistent system design exploration · Compliance layout reference (nutrition table, ingredients, barcode space) · Shelf impact mood board for UK retail
|
600.00 |
| 6 |
Project Coordination Team — Months 1–2 / 6
Branding Project Manager · Designer · Tech & Coding Developer · Cross-functional coordination Thailand ↔ UK · Alignment between R&D, branding, compliance, GTM (Months 1–2 of 6)
|
3,000.00 |

| # | Description | Amount (GBP) |
|---|---|---|
| 1 |
Website Development — Phase 2 (70% Build)
Shopify build to 70% completion · 6 SKU product pages (images, descriptions, SEO) · Payment gateway integration · Shipping setup · Google Analytics tracking
|
2,400.00 |
| 2 |
Business Branding — Phase 2 (Application & Touchpoints)
Brand application across touchpoints · Core marketing assets (social templates, packaging direction) · Initial brand-in-use mockups
|
1,400.00 |
| 3 |
Brand Guidelines E-Book — Phase 2 (Draft Production)
Full draft of 30–40-page brand guideline document · Usage rules (tone, messaging consistency) · Storytelling pages · Internal review round 1
|
1,800.00 |
| 4 |
Logo Design — Phase 2 (Refinement & Variations)
Selected concept refinement · Logo variations (horizontal, icon, monochrome) · Initial file formats for digital use
|
240.00 |
| 5 |
Product Packaging Set (5 SKUs) — Phase 2 (Production-ready Artwork)
Dielines and print-ready artwork for 5 SKUs · Compliance layout finalised · Pre-press review
|
1,800.00 |
| 6 |
Project Coordination Team — Months 3–4 / 6
Continued PM & designer & developer coordination · Supplier coordination · Timeline control · Cross-functional alignment (Months 3–4 of 6)
|
3,000.00 |

| # | Description | Amount (GBP) |
|---|---|---|
| 1 |
Website Development — Phase 3 (Final Delivery / Go-Live)
Final QA · UAT · Mobile optimisation review · Go-Live on production · Handover documentation · Training session
|
800.00 |
| 2 |
Business Branding — Phase 3 (Handover & Brand Book)
Final brand handover · Complete brand book deliverable · Final visual identity package · Master file delivery
|
800.00 |
| 3 |
Brand Guidelines E-Book — Phase 3 (Final E-Book & Handover)
Finalised 30–40-page E-Book (PDF + editable source) · Investor & internal-use ready · Versioned for scaling consistency across channels
|
600.00 |
| 4 |
Logo Design — Phase 3 (Final Files & Guidelines)
Primary logo + complete variations · File formats for packaging, digital, and print (AI, EPS, PDF, PNG, SVG) · Usage guidelines (clear space, sizing, application)
|
160.00 |
| 5 |
Product Packaging Set (5 SKUs) — Phase 3 (Print-ready Final)
Final print-ready artwork (5 SKUs) · Label placement check to ensure space for required regulatory information · Production handover · Supplier briefing
|
600.00 |
| 6 |
Project Coordination Team — Months 5–6 / 6
Final 2 months of PM & designer & developer coordination · Launch preparation · UK market entry alignment (Months 5–6 of 6)
|
3,000.00 |
